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Find Your New Favourite

Posted on Feb 02, 2022 By Anita

Hi – it’s Anita from Gabriola Island!

I’m thrilled that you signed up to my email list and would like to share with you some changes that have happened with my company, Indian Summer Leather Design.

As you know, I have been creating soft leather bags and purses for a very long time. At the beginning of my new venture, I made decisions that may not fit anymore as I kept growing and evolving.

26 years ago, I chose my business name because I loved this part of the summer season. Recently, I have learned about the native origins and connotations linked with the name, and it doesn’t seem respectful for me to use it any longer.

From now on, my business will have a new name:

Anita Jackel Leather Design, or AJLD for short.

The New Logo/Brand

The new name acknowledges the personal nature of my brand. I am the creator and producer of the products. I dream the designs, create the patterns, cut the leather, and make the prototypes. My products are a work of love inspired by YOU – my customers!

With your input and ideas, we create new designs that make others happy, too. I know you will continue to support me and spread the word about my rebrand.

So, what’s new?

During the last few months, I have worked hard behind the scenes to personalize my new website.

I hope you will be attracted by all the unique designs I have to offer and interested to learn more about my inspiration and journey in creating these products for YOU!

You can find my new website here:

anitajackelleatherdesign.com

Or you can follow my rebranding journey on Instagram or Facebook:

@anitajackel_leatherdesign IG

@AnitaJackelLeatherDesign FB

I’d be honoured if you shared your feedback on any of my products or my online presence by email, comment, or in person at a trade fair. My passion is to create comfortable, durable, and colourful bags for you to take on all of your life’s adventures.

I’ll reach out to you by email once a month to share what’s going on in my workshop or to offer special discounts to my best customers. If you would like to contact me at any other time, I would love to hear from you at one of the links above.

Looking forward to meeting you at the upcoming market season!

Cheers

Anita xoxo

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